Samsung Continue To Lead The Way In The US Thanks To Great Handsets Like The Samsung Galaxy S3
The United States is one of the largest smartphone markets in the world and latest figures show that both Samsung and Apple continue to dominate thanks to impressive handsets like the Samsung Galaxy S3 and the iPhone 5.
These latest figures come courtesy of ComScore and they give us an idea about the US market in the three months up to December 2012. The figures show that 125.9 million US citizens currently own a smartphone device and the lions share of these are produced by either Samsung or Apple. Both of these manufacturers have posted increases in their market share during the period, with Samsung registering a rise of 2.3 points thanks to handsets like the Samsung Galaxy S3 and the Galaxy Note 2 while Apple posted a 2 point increase following the iPhone 5 launch. What this means for the total figures is that Samsung currently control a massive 36.3 per cent chunk of the market while Apple hold a healthy 21 per cent share.
As we would expect from the above figures the Operating Systems that are also leading the way in the US are Android and iOS. Between these two platforms nearly 90 per cent of the total market is catered for. iOS saw the biggest rise during the period in question of 2 points thanks to the high profile launch of the iPhone 5. This means that the Apple OS currently holds a 36.3 per cent share of the market. Android also registered an increase of 0.9 points which pushes the Google platforms share to a massive 53.4 per cent. Android is used by many of the leading handsets available including the Samsung Galaxy S3 which was the worlds best selling smartphone during 2012.
These figures show that the US market is clearly a two horse race between Samsung and Apple. While these manufacturers continue to produce excellent devices such as the Samsung Galaxy S3 and the iPhone 5 it is difficult to see this situation changing drastically.